Sheffield Hallam University Marketing Campaign

Following my presentation at the Universities ‘Global Graduates’ event in October I was approached by the Universities Marketing Department to ask if I was willing to get involved in their next marketing campaign.

The University had selected two students, myself and Jijing Li, who is currently an intern at the Business School to front their new campaign.

In early November I was invited to the new Employability Center at the University for a photo shoot and a couple of hundred photos and a muscle spasm in my cheek the campaign was released in late November.


I am now haunted by this image on every computer screen in the University, as it is set as one of the rolling screen savers and it can also be found on the opening page of the Universities intranet.


At a similar time 300 of the Balloon Kenya posters and 5000 fliers were produced, so I have been receiving a fair amount of stick from my friends at University. The Balloon Kenya funding from Hallam Union was heavily applied for from students and the assessments shall start next month.

It was an honour to be asked to get involved as there are 37,000 at Sheffield Hallam.



VIDEO – Balloon Kenya: Sheffield Hallam University ‘Global Graduates’ Presentation – Video

On Tuesday I had the pleasure to speak at the ‘Global Graduates’ event at Sheffield Hallam University.

The event saw students give presentations on extra-curricular activities that they had participated in all around the world.

I was invited to talk about my recent trip to Kenya. Apologies for the sounds quality:


BLOG – Balloon Kenya: What is Balloon Kenya?

Balloon Kenya brings young people from around the world to Kenya to work with budding local entrepreneurs to imagine and create new businesses that provide jobs and improve lives.

Working with and investing in Kenyan men and women from disadvantaged backgrounds we empower local people to defeat poverty through business, not aid.

How It Works

How It Works

1) LEARN: Balloon Kenya recruits young people from across the world (Enterprise Fellows) to complete an intensive week-long programme in business design, developed with leading entrepreneurship educators and 100s of young people.

2) SHARE: Fellows then work for 5 weeks with budding Kenyan entrepreneurs, leading classes and supporting groups to devise, develop and test new business ideas.

3) PITCH: On the last weekend groups present their business ideas to our Microfinance Fund and Balloon Kenya invest in the best ideas. Last year they invested £4880 in 20 start-up businesses. This year they will invest £15,000 in 75 businesses.

2012 Impact



Fellows joined Balloon Kenya from India, Israel, Germany, the US, England and Kenya.
They returned home to:
-Start businesses x3
-Teach social enterprise x4
-Work for charities x3
-Get other great jobs or continue their studies


Balloon Kenya invested in a huge range of businesses:
-Fish farm
-Doughnut shop
-Child care
-Courier Service

2013 Plans

In Summer 2013 Balloon Kenya will bring 48 young people (24 June and 24 in August) from around the world to Kenya to work with over 1,000 local budding Kenyan entrepreneurs and invest over £15,000 in at least 200 start-up businesses. – to find out more.